New Claricom division to fight counterfeiting

Published: 22-Feb-2007
Manufacturing

Packaging Coding management specialist Claricom has launched a new division, Counterfight, to provide brand protection and anti-counterfeit solutions across a range of pharmeceutical, cosmetic and personal care markets.


Packaging Coding management specialist Claricom has launched a new division, Counterfight, to provide brand protection and anti-counterfeit solutions across a range of pharmeceutical, cosmetic and personal care markets.

The new CounterFight printer control system can be implemented using a company’s existing coding and labelling equipment and enables increased product traceability and quick and easy detection of product diversion, unauthorised parallel trading and counterfeit products at any phase of the supply chain.

The system uses mass serialisation technology to enable unique non-sequential security codes to be printed onto each individual item, case or pallet, alongside existing date, lot and barcode information. Typically printed as a simple human readable code (although barcode and 2D barcode versions can also be specified), the numbers can then be checked and verified at any time and in any place by authorised viewers via phone, SMS-text message or the internet.

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