Disruptive cosmetics brand expands with listing on ASOS
Cosmetics brand 3INA is launching on ASOS on 17 December, selling 180 SKUs from its rapidly expanding range. The listing will bring 3INA’s products to a global audience.
The brand plans to add further SKUs to the ASOS listing, making it the largest colour cosmetics brand sold on the website.
Products in the ASOS launch include 3INA’s bestsellers The Pen Eyeliner, The Cream Eyeshadow and The Longwear Lipstick.
3INA launched in February 2016 with a plan to “turn beauty on its head”. It was created by a team of industry experts including Pablo Rivera and Mark Eve.
The pair commented on the launch: “It is fantastic that we can now offer our product to more than 230 countries through one of the most visited fashion websites on the planet.
“Our customer is an ASOS customer, and by working with ASOS.com we can continue to deliver in our commitment to bring brave, bold and inclusive beauty to anyone, anywhere in the world.”
The brand aims to bring the fast fashion model into the beauty industry. Since its initial launch of 450 products, it has added 150 new lines to its range and opened 17 stores across 10 countries.
3INA is on track to have a total of 800 SKUs by mid-2017. It plans to add several limited collections and exclusive editions to its range in 2017.
ASOS is a global e-commerce site selling more than 85,000 products from a huge range of brands and own-label ranges. It has eight local-language sites: UK, US, France, Germany, Spain, Italy, Australia and Russia.