5 ways the iPhone has revolutionised the beauty industry

The iPhone at 10: Here is how the Steve Jobs creation has shaped the cosmetics business forever

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Steve Jobs, co-founder of Apple Inc.

This year marks the tenth anniversary of the 21st century's, arguably, most influential invention: the iPhone.

Although it isn’t the original smartphone, when Apple launched the iPhone in 2007 it certainly accelerated the development resulting in 700 million iPhones currently in use worldwide.

Smartphones have changed the way consumers act, from messaging their mothers to managing their finances to ordering their takeaways.

But they have also shaped beauty. Over the past ten years, the way cosmetics brands interact with consumers and develop products has changed dramatically all thanks to iPhone and the genius of Steve Jobs.

Here Gaynor Matthews founder of beauty guide app Wow How explores how the . . .

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