A.S. Watson teams up with Modiface to roll out augmented reality beauty across Asia

By Sarah Parsons 13-Mar-2019

The Hong Kong cosmetics retailer has unveiled the #ColourMe AR concept to allow users to try on L’Oréal Paris and Maybelline branded virtual makeovers

A.S. Watson has become the latest retailer to venture into augmented reality (AR) technology.

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In collaboration with L’Oréal’s AR company ModiFace, the Hong Kong-led...

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