A.S. Watson teams up with Modiface to roll out augmented reality beauty across Asia

The Hong Kong cosmetics retailer has unveiled the #ColourMe AR concept to allow users to try on L’Oréal Paris and Maybelline branded virtual makeovers

A.S. Watson has become the latest retailer to venture into augmented reality (AR) technology.

In collaboration with L’Oréal’s AR company ModiFace, the Hong Kong-led . . .

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