A look at Korea's oldest beauty magazine

By Sarah Parsons | Published: 4-Oct-2018
Marketing

Founded by Amorepacific in 1958, Hyangjang looks at beauty and fashion trends from around the world

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This week Korean cosmetics giant Amorepacific is holding an exhibition to celebrate its magazine’s 60th anniversary.

The oldest beauty magazine in Korea, Hyangjang – meaning 'to adorn with a beautiful scent' – has just published its 600th issue and covers fashion trends, social issues, culture and international news.

Until 5 October, consumers can

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