Acqua di Parma launches new Just Breathe campaign

The collection evokes the Italian Mediterranean where the campaign video is set

Luxury Italian fashion brand Acqua di Parma has announced the launch of a new Mediterranean inspired collection.

The Blu Mediterraneao Chinotto di Liguria fragrance (from £66) and shower gel (£32) have been released alongside the brand’s new Just Breathe campaign.

The fragrance is centred around the chinotto fruit, which is traditionally used to make soft drinks.

Top notes include chinotto fruit and mandarin, heart notes of jasmine, geranium, cardamom and rosemary, and a base of musk and patchouli.

Meanwhile, the fragrance is bottled in blue glass to mirror the packaging of its Art Deco lines of the Acqua di Parma Colonia range and will be available in three sizes 150ml, 75ml and a 30ml.

The brand’s shower gel also mirrors the Chinotto di Liguria fragrance.

The campaign video features three actors enjoying the Mediterranean coast line with shots of the ingredients of the products.

The products will be available across the UK from 30 April.

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