Advertising spotlight – sun care

16-Apr-2014
Media Retail Marketing Sun Care

Each month mymarketmonitor.com scans the national, consumer and trade press for ECM, tracking editorial coverage and measuring it against advertising space and expenditure

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This month the focus is on sun care and the state of the market now compared to the same period last year. This category encompasses sun protection, self-tanning and aftersun products and the results show an interesting development: there has been a drop in the Advertising Value Equivalent (AVE) that self-tanning products have achieved versus a gain in this area for protective creams, sprays etc.

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