Why Hailey Bieber’s Rhode was the top-performing US brand on social in February

By Alessandro Carrara | Published: 24-Mar-2026
Colour Cosmetics Skin Care Marketing

Influencer marketing platform Traackr has unveiled the top-performing US brands on social media based on creator marketing in February 2026, with Hailey Bieber’s Rhode and Selena Gomez’s Rare Beauty both reporting growth

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Hailey Bieber’s Rhode benefited from a bumper month on social media in the US in February, according to influencer marketing platform Traackr’s Top Ten Beauty Brands report for the month. 

The e.l.f. Beauty-owned beauty business placed third on the overall list, with its month-on-month (MOM) ranking increasing eight positions and seven on an organic basis, compared with January.

Although Bieber saw some of the overall largest gains during the month, this was not enough to dethrone Selena Gomez’s Rare Beauty, which ranked second and first on an overall and organic basis, respectively.

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The celebrity-founded brand’s performance is based on Traackr’s analysis of creator marketing performance, which is shared exclusively with Cosmetics Business.

Brands are ranked based on the influencer marketing platform’s Brand Vitality Score (VIT) metric, which measures the “visibility, impact, and trust” of influencer content mentioning a brand.

“Rhode and Rare Beauty are great examples of successful creator brand trips that grew social chatter and a diversification of talent, not only reliant on the celebrity founders themselves,” Pierre-Loïc Assayag, Traackr CEO and co-founder, told Cosmetics Business.

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