The shifts in consumer mindset and behaviour post-pandemic have created an awareness and desire in seeking out products and experiences that improve our overall health and wellness and raise our consciousness about the environment and the deeper meanings behind the products we consume
By Amy Galper
On top of that, consumers are actively seeking easy to use multi-purpose products to help them live healthier and more conscious lives, and are choosing essential oils as the simple, non-invasive way to do it.
In practice, aromatherapy simultaneously triggers both emotional and physiological responses in our nervous system that seamlessly integrate the body and mind, offering a non-invasive and simple approach to reducing stress, and improving quality of life.
At the same time, when we smell the aroma of essential oils, the olfactory nerve cells in our noses trigger signals that get sent instantly to the part of our brain that controls our emotions, memory, and our unconscious actions. That’s why a smell can make us feel a certain way, or even remind us of a particular memory.
What is amazing, is that the emotional response we have to the aroma has been shown to have a profound impact on the chemicals our brain produces and releases in order to maintain our body’s balance.
While many natural extracts and essential oils are known for a single benefit, Indian sandalwood is a multi-functional ingredient. Indian sandalwood is the traditional source of sandalwood oil and is one of the most valuable ancient oils in existence known for its aromatic calming properties.
Quintis Sandalwood, one of the world’s largest and most revered suppliers of raw sandalwood materials, has commissioned studies looking into the antioxidant and anti-ageing potential of Indian sandalwood oil against environmental stressors. Their Cellular Study and Clinical Trial concluded Indian sandalwood oil is a great natural multipurpose ingredient as it is an effective anti-ageing active ingredient, and has scientifically proven bioactivities with multiple benefits on skin. From its skin benefits through to its calming properties, Indian sandalwood is the perfect ingredient for use in aromatherapy rituals and products.
The second half of the 20th century saw the practice of aromatherapy established as a recognised holistic healing modality, with the formation of professional training programs for aromatherapists, professional associations, journals, and clinical studies.
Today we can find aromatherapy being used in hospital settings, commercial settings, wellness centres and in the privacy of consumers’ homes and there have been a number of drivers growing the market:
Consumers are now more than ever looking for new ways to better their overall health and wellbeing. The simple, non-invasive nature of aromatherapy makes it a perfect candidate to serve this broader consumer demand. Due to its healing and calming properties that aid in stress relief, aromatherapy has well and truly made its mark across a broad variety of wellness sectors.