Babor strengthens retail presence with new German flagship

Inside, customers will be able to receive skin care consultations and professional treatments

Skin and colour cosmetics brand Babor is strengthening its bricks-and-mortar presence with a new flagship in Frankfurt, Germany.

Inside the 250sqm space customers can take part in a range of features to engage with Babor’s products.

At the ‘experience table’ shoppers can try and test its skin care and make-up range.

Meanwhile, at its science bar, Barbor's ampoule bottles are displayed for shoppers to sample.

Water and oil are key design elements throughout the store, which reflect the company’s first product HY-ÖL, a hydrophilic face oil.

Customers can also discuss their skin care needs with in-house consultants and receive professional treatments.

The brand’s strongest retail presence is in Germany, with more than ten stores across the country.

However, it also has physical shops in Belgium, Switzerland and the UK.

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