Pinterest's Head of Beauty Tom Spratt explores the power of beauty dupes and how their luxury counterparts can combat the price differences
E.l.f. Cosmetics' Halo Glow Beauty Wands have been touted as a dupe of Charlotte Tilbury's offering
Everyone has a beauty product they can’t live without - whether that’s the perfect lipstick shade for your skin colour, or the moisturiser that genuinely works for your skin type.
Whilst brands reap the rewards from repeat purchases of their most popular items - the underdogs are coming in strong with replicas at a fraction of the cost. This is what is called a ‘dupe’.
Across Pinterest, millions of beauty-lovers ...
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