Behind the brand: Ariana Grande releases new make-up line R.E.M. Beauty

By Sarah Parsons 10-Nov-2021

The Thank U, Next singer is the latest celebrity to venture into the world of beauty, but how involved was she?

Following in the footsteps of fellow singers Selena Gomez, Rihanna and Lady Gaga, Ariana Grande is the latest pop star to venture into the make-up industry.

The 'Thank U, Next' singer first teamed up with manufacturer Luxe Brands to launch a line fragrances in 2015, but her new venture R.E.M. Beauty is Grande's debut colour cosmetics brand.

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