Behind the brand: Ariana Grande releases new make-up line R.E.M. Beauty

By Sarah Parsons | Published: 10-Nov-2021
Marketing

The Thank U, Next singer is the latest celebrity to venture into the world of beauty, but how involved was she?

You need to be a subscriber to read this article.
Click here to find out more.

Following in the footsteps of fellow singers Selena Gomez, Rihanna and Lady Gaga, Ariana Grande is the latest pop star to venture into the make-up industry.

The 'Thank U, Next' singer first teamed up with manufacturer Luxe Brands to launch a line fragrances in 2015, but her new venture R.E.M. Beauty is Grande's debut colour cosmetics brand.

The brand has been developed in

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.
  • Companies:
  • Forma Brands
See more

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

The unlikely lip products that have now become make-up disruptors

Read more
From balms that shine like a gloss, to matte-meets-moisture liquid lipsticks, hybrid formulas are revamping the lip category like never before. Cosmetics Business explores the trend

Trending Articles

  1. You need to be a subscriber to read this article.
    Click here to find out more.
    Exclusive: Batiste moves into scalp care with ‘much needed’ new range The hair care brand has levelled up its offering with a dermatologically tested Sensitive Scalp Gentle Dry Shampoo collection for those with sensitised scalps
  2. You need to be a subscriber to read this article.
    Click here to find out more.
    Pinterest reveals the resolutions that will shake-up beauty in 2025 'Underconsumption' is among the resolutions that will redefine beauty in 2025, says Tom Spratt, Head of Beauty at Pinterest UK, in his exclusive Cosmetics Business column
  3. Cosmetics Business predicts 5 top beauty trends of 2025 in new report Preventative skin care, eyeshadow's bold return, beauty's big rebellion and more: we reveal how beauty will evolve in 2025
  4. Goodbye pumpkin spice make-up: Pinterest predicts the biggest autumn beauty trends Fall-inspired flavours are out as consumers are predicted to embrace glossy and Japanese-inspired beauty looks
  5. Update: Dior releases its J’adore campaign film starring Rihanna The singer’s debut as the new face of Dior’s J’adore is complete with the unveiling of the official campaign film, shot at France’s Palace of Versailles

Upcoming event

Launch Lab: Future-Forward Cosmetics – Beyond Packaging 2025 - WEBINAR

17 January 2025 See all

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

The unlikely lip products that have now become make-up disruptors

From balms that shine like a gloss, to matte-meets-moisture liquid lipsticks, hybrid formulas are revamping the lip category like never before. Cosmetics Business explores the trend
Colour Cosmetics

James Charles to launch own make-up range Painted this summer

The beauty influencer and former Morphe collaborator unveiled the news in a teaser trailer, stating it has been four years in the making
You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

TikTok trends: How wine-stained lips became the must-have make-up look this festive season

The wine-stained lips that consumers won't want to remove this festive season. Here are the make-up brands embracing the boozy beauty trend
Colour Cosmetics

e.l.f. Beauty teams up with astronaut Amanda Nguyen on ‘women’s empowerment’ campaign

The drugstore beauty brand’s campaign with the activist and Nobel Peace Prize nominee is dedicated to empowering women to ‘dream beyond boundaries
Fragrance

Dolce & Gabbana unveils new ad starring Maya Jama and Michele Morrone

New scent Devotion For Men features notes of lemon, coffee and patchouli
You need to be a subscriber to read this article.
Click here to find out more.
Skin Care

Indu supports ‘up-and-coming’ teen athletes with new sponsorship scheme

The beauty brand’s Teen Athlete Sponsorship Programme will cover young athletes’ competition and kit costs and promote them via its ambassador programme
You need to be a subscriber to read this article.
Click here to find out more.
Hair Care

Exclusive: Batiste moves into scalp care with ‘much needed’ new range

The hair care brand has levelled up its offering with a dermatologically tested Sensitive Scalp Gentle Dry Shampoo collection for those with sensitised scalps
Subscribe now