Bilou expands to UK with Superdrug

German body care brand Bilou has made its UK debut with Superdrug.

In an exclusive partnership with the A.S. Watson retailer, Bilouís product range will be available in 183 stores across the country as well as superdrug.com.

In Germany, Bilou is the first body care brand to land a retail deal after marketing exclusively via social media and has since grown account for an to 8.1% personal care market share.

Known for its unusual scents, such as donuts and cotton candy, Bilou is already available in Germany, Austria and Switzerland.

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