Boob to booty care: Targeted body treatments are hitting the spot

By Jo Allen | Published: 2-Nov-2022

As demand soars for products that treat specific body skin issues, brands are doubling down on innovation

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When JLo expanded into the body care category this summer, it was not with the launch of a generic body lotion but with a targeted Booty Balm.

Designed to improve skin elasticity and fade the appearance of stretch marks around the butt, hip and thigh zone, the launch clearly leverages the fame of Jennifer Lopez’s own posterior, but it also reflects a growing trend for products that target specific body parts.

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