Boots has named 50-year-old stuntwoman Amanda Foster as the face of its latest No7 skin care campaign.
The single mum of three has appeared in more than 250 feature films, television, commercials and video productions.
She has worked with a range of award winning directors such as Martin Scorsese and Danny Boyle in a number of roles as the stunt double for actresses Beyoncé, Whoopi Goldberg, Vivica Fox, Naomie Harris and Nia Long.
The Walgreens-owned retailer incorporated Foster into the third chapter of the No7 Ready marketing story.
The campaign aims to ‘empower women to get out there and make an impact'.
“I’ve always pushed myself, both mentally and physically, to achieve as much as I can,” said Foster.
“I believe that age doesn’t define my job and I am still ready to take on roles that challenge me. When I’m working on a demanding job, I want to feel totally in control.”
Boots’ collaboration with Britain's first black stuntwoman follows the retailer’s partnerships with two other women for the Ready campaign.
The Royal Ballet’s youngest ever principal dancer, Alessandra Ferri kicked off the campaign last year. Then feminist and novelist Chimamanda Ngozi Adichie continued the story.
Kristof Neirynck, Walgreens Boots Alliance Vice President, Skincare, Global Brands, said: “At No7, we believe that beauty isn’t about showing off, it’s about showing up. And to feel in control of how you show up, it’s important to have the best possible skin for your age.
“Amanda is the perfect choice for this advert – she’s a woman doing something extraordinary, whilst defying the conventions of age and showing the impact women can make when they feel at their best.”
