The new scent is a permanent addition to the Chloe fragrance range
Chloe Love Story is a new permanent addition the Parisian fashion brand's fragrance line. The bottle is inspired by the padlocks that adorn Paris’ Pont des Arts bridge to symbolise lasting love between couples.
The fragrance itself blends notes of neroli, orange blossom, jasmine stephanotis and cedar to create ‘an unforgettable essence of seduction’.
Clémence Poésy stars in the advertising campaign, which sees her and a mystery man sharing special moments around Paris before going back to his place – a barge moored under the Pont des Arts. As he opens the door, she disappears, leaving a padlock reading “I love love” for him to remember her by.
Chloe Love Story available in the UK now at Debenhams and nationwide from 28th January 2015.