Bella Hadid unveils fragrance brand Orebella

By Austyn King | Published: 1-May-2024

The supermodel’s beauty brand is launching with three fragrances featuring ‘clean’ and alcohol-free formulations

Bella Hadid has revealed the first products from her beauty brand Orebella.

The supermodel’s debut fragrance collection will consist of three scents, featuring essential oils and ‘clean’ ingredients said to be long lasting on the skin.

Hadid worked with fragrance houses Firmenich and Robertet to develop the genderless fragrances, which were inspired by her experiences creating her own essential oil blends on her family farm. 

The scents include Window2Soul, a floral scent featuring notes of rose, jasmine, lemon and tonka bean.

Salted Muse, meanwhile, is a woody marine fragrance with notes of sea salt and pink pepper, an olive tree accord and a heart of lavender, finishing with woods and crisp amber.

Finally, Blooming Fire is said to feature a “transportive tropical oasis” of Tahitian monoi flower, patchouli and bergamot.

Bella Hadid unveils fragrance brand Orebella

The fragrance bottles take inspiration from geodes and Hadid’s mother’s vintage perfume collection. 

The scents (from RRPUS$35 for 10ml) will be available exclusively at Ulta Beauty in the US and via

A gold perfume stand ($35) for the 100ml fragrances is also available.

Hadid teased her beauty brand launch back in February via her Instagram page.

A trademark filing for Orebella revealed that the launch would be scent-focused, covering products including body lotions, body oils, shampoos, conditioners, candles and styling creams as well as fragrance.

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