Half of consumers cannot tell the difference between budget make-up brands and premium products when applied to the face, according to research by A.S. Watson.
The results were found by Superdrug and claim that 48% of those questioned said they could not tell the difference between one look costing £10 and another at £100.
The retailer revealed only 12% of shoppers could accurately pick out the premium products after application.
The two looks Superdrug created for its test used five products from both value brands and premium brands with the £10 face costing just £9.97, £90.53 cheaper than the premium face which amounted to £100.50.
