Cosmetics Business in conversation with HairFlair


Cosmetics Business sits down with Alexandra Malet, the owner and Managing Director of 'the original indie company' HairFlair, in an exclusive interview that shares her insights on the beauty market and how her brand thrived during the pandemic

This article is sponsored by HairFlair

Dubbed 'the original indie company', HairFlair is the creator of Curlformers, the world’s only patented, heat-free, salon-quality hair curler that is suited to all ages hair types, wigs, and weaves, and guarantees to never cause heat damage on any hair type.

Professional perming and styling is this brand's bread and butter, and in December 2019 celebrated a revamp, complete with new logo, website and packaging.

Now, following its launch into the Japanese market, Cosmetics Business sits down with the brand's owner and Manager Director, Alexandra Malet, to lift the lid on HairFlair's retail strategy – particularly with an eye on the US market – plans for 2021 and how her brand managed to not only survive, but thrive in a pandemic.

Visit HairFlair to access more information about the brand.

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Cosmetics Business in conversation with...

'Cosmetics Business in conversation with' is a series of exclusive video interviews with leading companies in the beauty and personal care industry, conducted by our award-winning team of B2B beauty journalists.

For more information on how you can be part of 'Cosmetics Business in conversation with' contact Trystan Hurley on +442071936690 or via email at

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This interview was led by Becky Bargh, Senior News & Social Media Reporter at Cosmetics Business. To learn more about the Cosmetics Business team, visit About Cosmetics Business.