Colour cosmetics is experiencing its toughest time in years, but by focusing on digital transformation, brands can usher in a radically new future
Introduction
Top 5 insights:
3. On the rise
Source: Euromonitor International
Within beauty, colour cosmetics can be singled out as not only the category that has suffered more than others during the Covid-19 pandemic, but as the category that was struggling before it even hit.
“Colour cosmetics was already witnessing subdued demand pre-crisis, as consumers increasingly adopted a ‘skin first, make-up later’ attitude, whereby a good skin care routine could avoid the need for make-up altogether,” says Gabriella Beckwith, Senior Beauty and Fashion Research Analyst at Euromonitor International.
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