Cosmetics Business reveals the 5 biggest future-facing colour cosmetics trends in new report


Colour cosmetics is experiencing its toughest time in years, but by focusing on digital transformation, brands can usher in a radically new future

Report introduction: At a glance

What's in this report?


Top 5 insights:

1. Accelerating e-commerce

2. Virtual try-on tech

3. On the rise

4. Content creation

5. Make-up beyond the mask

Country highlights


Colour cosmetics: Top 5 countries by size, 2019

Source: Euromonitor International

Source: Euromonitor International

Within beauty, colour cosmetics can be singled out as not only the category that has suffered more than others during the Covid-19 pandemic, but as the category that was struggling before it even hit.

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“Colour cosmetics was already witnessing subdued demand pre-crisis, as consumers increasingly adopted a ‘skin first, make-up later’ attitude, whereby a good skin care routine could avoid the need for make-up altogether,” says Gabriella Beckwith, Senior Beauty and Fashion Research Analyst at Euromonitor International.


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