Coty launches personalised fragrance finder with Pinterest

By Megan Fahy 15-Dec-2021

Shoppers will be offered six of the Marc Jacobs fragrances for the new holiday campaign

Image via Instagram @marcjacobsfragrances

Image via Instagram @marcjacobsfragrances

Marc Jacobs fragrance has teamed up with Pinterest to develop a personalised holiday digital campaign. 

In an attempt to help consumers find their ideal gift, the Coty-owned brand has rolled out a personalised fragrance finder via the social media company. 

The interactive campaign  will guide Pinterest users shoppers through questions about the person they are buying for, including who the recipient is and which statement best describes them.

Presented with one of six Marc Jacobs fragrances, Pinners are then directed to Boots.com where they can purchase the selected fragrance.

Pinners will be able to view the fragrance finder through promoted pins based off searches including gifting, Christmas, Christmas presents, perfume and fragrance.

Coty has also utilised Pinterest’s Pin Extension ad solution feature which allows consumers to swipe up within a regular promoted pin.

Hollie Smit, Senior Digital Manager at Coty UK, said: “Our Marc Jacobs Daisy quiz on Pinterest enables people to choose a bespoke Daisy gift for their loved ones (or themselves) this season, from the comfort of their living room.”

Clara Mayer, Beauty Lead at Pinterest, added: “Millions of people come to Pinterest each month to find relevant and actionable beauty ideas and products. 

“We’re delighted to partner with Coty to help them inspire shoppers and beauty-lovers this holiday season”.

According to Coty, 87% of users come to Pinterest when they are actively considering beauty or personal care products.

In the face of Covid-19, Marc Jacobs Fragrances was one of the first beauty brands to create a virtual event to support a new product launch for Perfect, according to Isabelle Bonfanti, Chief Commercial Officer, Luxury at Coty.

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The digital event reached over 1,700 consumers from 50 countries.

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