Could an entertainment deal benefit your brand?

Published: 8-Mar-2016
Marketing

Being noticed by consumers remains one of the biggest challenges for brands

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Marketing is the bedrock of a successful brand. But where should brands be looking to grab consumer attention? Media agency MEC Access' Terri Squibb talks about branded entertainment and where creative strategists should be looking next...

Can you provide some background into how MEC works with beauty brands?
MEC Access is the sport, entertainment and content division of media agency MEC working across media partnerships, sports sponsorship, activation creation and branded content. We pride ourselves in creating innovative and effective partnerships for our brands. For our beauty brands we predominantly focus on media partnerships and branded entertainment.

Can you name some of your key beauty clients?
We work with a number of beauty brands including Colgate Palmolive, Beiersdorf, Henkel and Edgewell Personal Care.

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  • Companies:
  • Colgate Palmolive
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