Counterfeit beauty: smoking out the fakes

Fake products are on the rise – but who is responsible? And what is really being done?

In this week's What's Trending? column, we asked our Expert Panel what they are doing to tackle the issue of counterfeit cosmetics...

The beauty industry is no stranger to fakes. Long posing a problem for brands and retailers, counterfeit beauty products not only undercut business, but also pose a substantial threat to a company’s reputation – and that’s just at face value.

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