The cosmetics brand hopes the star of HBO's Insecure will inspire customers with her "outspoken but relatable" image
I remember being an awkward black girl in high school, reading the pages of my favorite magazines, casually flipping through @COVERGIRL ads, singing their slogan in my head. Never EVER in my life did I imagine I'd be one. I am SO honored and SO excited for what’s to come. Visit @COVERGIRL to learn more #COVERGIRLMADE
Issa Rae, the US actress, writer and producer, has joined CoverGirl as its latest brand ambassador.
Best known for her role in HBO's comedy-drama Insecure, based on her web series Awkward Black Girl, Rae is said to “embody the CoverGirl spirit” of self-expression with her outspoken but relatable image and unique observations on life and culture, according to the Coty-owned cosmetics brand.
Rae said: “My character is ever-evolving, and make-up is a tool to help transform my persona – whether for a role I play in content that I produce, or the different roles I take on in my life.
“Becoming a CoverGirl means a lot because the brand recognizes just how important it is for people to embrace their individuality and express themselves in unique and diverse ways.
“This has been a major part of my personal journey, and a message that I want to share with others.”
Rae joins the brand's other celebrity ambassadors, including Zendaya, Katy Perry and Sofia Vergara, and will appear in future advertising campaigns.