Dark & Lovely, the L'Oréal-owned brand marketed for black women, has signed actress Meagan Good as its brand ambassador.
The Harlem star will be the face of the brand’s Fade Resist collection, a range of home hair dyes which are designed to offer “vibrant colour” for up to eight weeks.
Good will also spread awareness about the company’s philanthropic initiative Building Beautiful Futures.
The programme aims to provide educational and employment opportunities to black female college students and young professionals.
Good is best known for her roles in Amazon series Harlem, Netflix’s Day Shift and Nickelodeon sitcom Cousin Skeeter.
The 41-year-old also gained critical attention for her role in gothic drama film Eve's Bayou.
Dark & Lovely announced the partnership at its Making Bold Moves event in New York in January.
"In a world where black women are often disregarded, Dark & Lovely has always celebrated us," said Good.
“I am honoured to be partnering with this legendary brand to help embolden black women to authentically walk in their power, dream big and celebrate who they are.”
Good is brand ambassador of Dark & Lovely's Fade Resist collection
Dark & Lovely also revealed the news via its Instagram page.
“Meagan is a true style shifter, constantly switching up her look with a variety of bold hairstyles and trends,” the brand posted.
“Over the years, Meagan has consistently embodied confidence, grace and authenticity, making her an inspiration to us all."
Dark & Lovely was founded in 1972 and aims to help black women express their individual style.
It is best known for creating a hair relaxer without lye, an active ingredient which is paired with sodium hydroxide to break down the hair bonds, but can cause intense scalp irritation.
The hair care range was owned by Carson Products until it was acquired by L'Oréal USA in 1998.
A month of big beauty partnerships
Dark & Lovely is among many beauty brands who have announced new ambassadors this month.
Make-Up For Ever has signed musician and model Lourdes Leon, the daughter of iconic singer Madonna.
Luxury cosmetics brand Lancôme has partnered with Gen Z YouTube star Emma Chamberlain.
She stars in the brand’s new YouTube series, How Do You Say Beauty in French.
Euphoria’s Sydney Sweeney is now the face of Armani Beauty’s new perfume My Way.
Viktor & Rolf, meanwhile, has tapped Emily Ratajkowski as the ambassador of its Flowerbomb fragrance.