Dermalogica has successful made the transition from skin care for skin therapists to consumer favourite. But how?
Dermalogica is in the business of healthy skin. Since its launch onto the market in the 1980s, it has positioned itself as the skin therapist’s brand, providing education first, skin care second, and glamour never. The brainchild of UK-born Jane Wurwand, who also established the International Dermal Institute, Dermalogica has managed to remain the same and yet become the number one professional skin care brand worldwide, with over 75,000 professional skin therapists registered to authorised accounts globally.. . .
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