The former Miss World will appear in India’s campaign for Double Wear Stay-in-Place Makeup later this month
Chhillar recently made her Bollywood debut in the historical epic Samrat Prithviraj
Former Miss World and rising Bollywood star Manushi Chhillar has already represented the Estée Lauder Companies’ flagship brand in a 2022 campaign for Advanced Night Repair in India.
But Chhillar has now been onboarded as an official global brand ambassador for Estée Lauder.
She will appear in India’s campaign for the brand’s Double Wear Stay-in-Place Makeup, debuting later this month.
Chhillar’s appointment follows the announcement last week that Dutch model Imaan Hammam would be a new face for Lauder.
Both Chhillar and Hammam will join Lauder’s roster of global talent including Adut Akech, Ana de Armas, Karlie Kloss and Amanda Gorman, among others.
Chhillar, who donned the Miss World crown in 2017, recently made her Bollywood debut in the 2022 historical epic Samrat Prithviraj.
“An inspiration to young women across India, Manushi embodies our brand philosophy of ‘beauty with a purpose’,” said Dikshita Shukla, Brand Manager of Estée Lauder India.
“Manushi’s vision and mission to support women’s rights aligns seamlessly with our core values, making her the perfect addition to the Estée Lauder family.”
“We are thrilled to welcome Manushi to the Estée Lauder family,” added Justin Boxford, Global Brand President of Estée Lauder and Aerin Beauty.
“In addition to her rising star power, Manushi’s dedicated use of her platform to bring about positive social change in India and beyond will enable us to continue to reinforce our brand’s commitment to championing women’s advancement around the world.”
“Joining the Estée Lauder family is a dream come true,” added Chhillar.
“Estée Lauder is an iconic brand founded by a visionary woman, Mrs Estée Lauder, who proved anything was possible with hard work, passion and dedication.
“Like her, I hope to be a role model for women around the world, inspiring them to believe in themselves and their ability to impact positive change.”
Chhillar’s joining Lauder’s talent line-up comes amid increased investment by its parent company in India.
Last summer, the Clinique and MAC owner teamed up with Indian retailer Nykka to launch a brand incubator for the region.
Four companies chosen for investment were announced in November, with fragrance brand Bahut Beauty, gender neutral label Skinvest, male grooming brand Yaan Man and proposed ethical brand Deg & Bhapka all benefitting.