The deodorant market has surprised analysts with surging sales of aerosols over the past year, shrugging off its label as a commoditised category
The latest results may appear to show that the UKs deodorant and body spray market is drying up but wipe the surface and there are shoots of growth to be found.
According to Kantar Worldpanel, retail sales drifted by -0.4% to total £542.21m in the year to 26 March 2017, while volumes managed to stay afloat with a gain of . . .
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