Europe – UK: Deodorants Market Report 2017

The deodorant market has surprised analysts with surging sales of aerosols over the past year, shrugging off its label as a commoditised category

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The latest results may appear to show that the UK’s deodorant and body spray market is drying up – but wipe the surface and there are shoots of growth to be found.

According to Kantar Worldpanel, retail sales drifted by -0.4% to total £542.21m in the year to 26 March 2017, while volumes managed to stay afloat with a gain of . . .

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