Exclusive: Dr.PAWPAW names Huda Beauty veteran Jim Higginson COO

By Amanda Pauley 16-May-2023

Higginson will be responsible for managing the multi-purpose beauty brand’s operations and boosting its profitability

"I can help [Dr.PAWPAW] get to the next level," said Higginson

Huda Beauty veteran Jim Higginson has been appointed Dr.PAWPAW’s new COO.

Higginson will manage the logistics, supply chain, optimisation and operations at the British multi-purpose beauty brand.  

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He will also focus on boosting the company’s overall profitability and look at operation efficiencies to support further growth.

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