Exclusive: Luna Daily secures £3 million for global expansion, lands deal with Sephora North America

By Amanda Pauley 28-Mar-2023

The one-year-old UK intimate care brand will use the funding to expand into the US, build on its product offering and grow its medical team

Luna Daily aims to “eradicate the shame surrounding intimate care”

Luna Daily aims to “eradicate the shame surrounding intimate care”

Luna Daily has secured £3m to fuel its global expansion just one year after the intimate skin care brand’s initial launch. 

The funding will be used to expand the British company into new markets and boost its product development to help “eradicate the shame surrounding intimate care”.

Founder Katy Cottam told Cosmetics Business: “The funding will be used to fuel our omnichannel growth – in the UK, US and other new markets – as well as product development to ensure we continue to innovate ahead of the curve.

“Our vision is to lead the creation of a new ‘womanhood’ category, supporting women of all ages and stages with microbiome-balancing body care for all skin.

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“There is so much opportunity in under-serving categories at the key life stages, such as motherhood and menopause, so you will see us expand our NPD.”

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