France unveils artisan answer to Black Friday

Named after the fictional saint Saint GlinGlin, the shopping festival will promote local brands, in-store events and is supported by L’Oréal

France is planning to inaugurate a new shopping festival in 2020 - St GlinGlin.

Saint GlinGlin is a fictional saint, and saying ‘on Saint GlinGlin’s day’ in French is the equivalent of ‘when pigs fly’ in English.

The new festival will take place . . .

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