GEKA launches neon New Age collection

Published: 16-Sep-2019

GEKA has presented 2 new product collections at MakeUp in NY 2019

With the USminiPACK collection, GEKA has introduced its new standard travel size mascara packaging with only 2,5 ml filling volume to fit the travel size business to its customers: 3 ver-sions of the new mini mascara, including GEKA`s 3 bestseller brushes.

GEKA's NEW AGE collection catches up on the sessional neon trend. With bright nuances and eye-catching designs, the collection inspires how the cult neon can be transferred into stylish products, that make everybody obsessed.

Neon is back and GEKA is on it. The makeup collection New Age is consisting of one mascara, one liq-uid eye shadow, one eyeliner, one skin glow product and is completed by a tweezer and a makeup bag by GEKA Accessories.

The mascara is decorated with allover neon orange varnish and modern white lettering with line shadows. The bi-injected brilliantEYES brush in curved design is made with GEKA's SANDWICH technology.

The two-component manufacturing process results in a stable brush core for stability during the application and very soft bristles for a comfortable application feeling. It is designed for major lengthening, super volume and immediate lash curling.

Paired with the bulk, the brush conjures-up intensive blue lashes for a captivating look.

The liquid eyeshadow appears in graduated lacquering from vibrant neon pink to neon orange. The included flocked two component applicator slides effortless over the eyelid to highlight and enchant the lids streak-free. The look: Artful, pink eyelids with satin finish.

The third product is a travel-size eyeliner packaging, that is lacquered in irresistible clear sky blue. The long-flocked definition liner applicator ensures a threefold effect upon application: it is simple to apply, it is simple to control, and it is simple to guide.

Depending on the pressure response – a fascinating eye-contouring in dark blue from minimalist to sophisticated finish is achieved within seconds.The skin glow gives the face the final touch with awesome ultra bright effect on lips, eyes and cheeks. The applicator with ultra soft flock is ideal for professional application at various zones of the face and very easy to control.

The squared packaging convinces with the heavy-walled bottle in com-bination with the lacquered cap in hip mint.

The neon orange tweezer in mini size is perfect to shape brows during travel. Hairs are easily removed and defined and accurate brows, give the face the perfect frame.

All products find space in the long, small make-up bag, that catches up the neon spirit.

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