Cosmetics Business reports on the newest cosmetic packaging and make-up product concepts from 2019's 10th anniversary MakeUp in Paris event
HCP's Rainbow Sprinkles concept meets the Gen Z rainbow bright trend
MakeUp in Paris – a trade event dedicated to all things colour cosmetic, from pigments to brushes – is always an artistic affair and 2019’s event, which ran from 18-19 June was no exception.
Perhaps it is the Carrousel du Louvre location – within a stone’s throw of masterpieces like the Mona Lisa? Or maybe it is the Animations, including the popular MakeUp Gallery (where artists create works that incorporate make-up) and Iconic Beauty Colors: the show’s 10th anniversary celebration of black, red and pink hues? Either way, colour reigned supreme at this year’s show.
And the colour packing the greatest punch at MakeUp in Paris was green, with many exhibitors offering novel environmentally conscious concepts.
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