Guerlain adds to social responsibility programme to mark #WorldBeeDay

Published: 20-May-2019
Sustainability Marketing

The French beauty firm has launched another venture to help protect bee habitats teach consumers their importance in the eco-system

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To tie in with international Bee Day (today), French cosmetics company Guerlain has launched Bee Respect, a platform that aggregates all the data related to each of its products and gives traceability information about their manufacture.

The platform is currently available only in France for the company’s skin care ranges and the new

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