Hair care is riding the wave

Published: 29-Jul-2014
Media Hair Care

All eyes have been on Brazil in recent months for the World Cup, but it’s the country’s booming hair care market that really takes the trophy.

You need to be a subscriber to read this article.
Click here to find out more.

Jo Allen reports

Football is not the only national obsession in Brazil. In terms of time and income, Brazilian women spend plenty of both on maintaining their hair. The country is the second largest hair care market in the world after the US, in terms of product sales, and has posted double digit growth since 2010. According to Mintel, the Brazilian hair care market reached an estimated value of R$8.47bn in 2013 (€2.83bn) and was home to more hair care products than any other country, accounting for 9% of global launches.

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.
  • Companies:
  • L'Oreal
  • Mintel International Group
  • Procter and Gamble
  • Unilever
  • Haskell Cosmética Natural
See more

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Hair Care

Olaplex’s brand struggles have paved the way for a bond builder revolution

Read more
As Olaplex continues to grapple with financial and legal challenges, new contenders are seizing the opportunity to make a name for themselves in the bond repair segment

Trending Articles

  1. Pure Beauty Global Awards 2024 finalists announced! The Pure Beauty editorial team has announced the best in the industry, now it is up to the expert judging panel to decide the winners
  2. Statfold Seed Oil Established for 28 years, Statfold is a reputable and still family-owned business. Sustainability is at the core of our operations, and we specialize in natural and organic products. We are proudly certified as both COSMOS natural and COSMOS organic, ensuring that our finished products meet the highest standards. Located in Staffordshire, our site houses all stages of production, from design to manufacturing, filling, and packing
  3. Coty sells $150 million portion of Wella stake The proposed transaction will see IGF Wealth Management buy 3.6% of Wella from Coty as the beauty giant looks to fully divest the hair care player by calendar year 2025
  4. Rita Ora teams up with Vida Glow’s Anna Lahey on hair care line The singer’s debut range, created in collaboration with the Australian beauty entrepreneur, claims to nourish hair damaged from extreme styling
  5. Huda Kattan prepared to ‘risk entire business’ on pro-Palestine stance The brand owner said she will not be intimidated in speaking about Israel's invasion of Palestine

Upcoming event

Cosmetic Product Safety Assessment E-Training: Starting the Assessment

19 April 2024 | Virtual See all

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Hair Care

Olaplex’s brand struggles have paved the way for a bond builder revolution

As Olaplex continues to grapple with financial and legal challenges, new contenders are seizing the opportunity to make a name for themselves in the bond repair segment
You need to be a subscriber to read this article.
Click here to find out more.
Fragrance

Cosmetics Business Picks: 7 new launches to buy this week

Cosmetics Business looks at seven new hair care and fragrance launches which are available on store shelves now
Hair Care

Henkel acquires Vidal Sassoon's Chinese business from P&G

The consumer goods company is purchasing Vidal Sassoon to cover a ‘white spot’ in its premium hair care offering in China
Hair Care

Kérastase signs Sydney Sweeney as global ambassador

The Euphoria and White Lotus actress has also starred in campaigns for Armani Beauty and Laneige
You need to be a subscriber to read this article.
Click here to find out more.
Hair Care

L’Oréal’s ‘smart’ hair dryer and other CES 2024 beauty highlights

New beauty innovations from companies including AmorePacific were unveiled at the global Las Vegas-based tech event
Hair Care

Unilever to acquire hair care specialist K18

The acquisition of the hair care brand comes after the FMCG giant streamlined its brand portfolio in 2023
Hair Care

Straand secures $4 million from investors, including Unilever Ventures

The microbiome scalp care brand will use the investment from Unilever Ventures and Harvey Norman Family Office to roll its products out globally via Sephora
Subscribe now