Hands and Nails, Russia, 2016

A weakened economy has led to cautious shopping behaviour from consumers, but only a minor 1% decline is forecast for nail products in 2016 to 6.64bn rubles

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According to retailers, Russian women have become more cautious with their spending in the weakened economy. This has certainly been reflected in Euromonitor’s figures for the nail products category in recent years: In 2014 the market retracted by . . .

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