Penny Grivea, MD at Rituals Cosmetics UK and Ireland, shares her career advice, industry predictions and how Rituals is bucking the declining high street trend
Campaign imagery of Rituals' new The Ritual of Chado range
What inspired you to enter the beauty industry?
It was completely by chance. I was doing my Masters part-time and working full-time at the bridal registry at Selfridges when I was offered an administrative role in the buying office.
I had the pleasure of attending most of the beauty brands strategy meetings where I was so impressed by the innovation, the pace, the people and the atmosphere. Once you find your place somewhere, you will know it. You will feel it in your gut.
What advice would you give to someone starting out in beauty?
From a beauty point of view you need to ...
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