Huda Kattan on her career, leadership and creating beauty's next conglomerate

By Sarah Parsons 11-May-2023

After ten years in business, cosmetics mogul Huda Kattan opens up about Huda Beauty's next chapter

Huda Kattan for the beauty brand's Matte Obsessions campaign

Huda Kattan for the beauty brand's Matte Obsessions campaign

It's been ten years since Huda Kattan launched her make-up brand Huda Beauty. What started as an experiment to sell false eyelashes is now a billion dollar brand – and is about to begin its journey to become beauty's next conglomerate. 

I first met Huda at the brand's debut pop-up in central London in 2019, where excited fans queued around the entire of Covent Garden waiting in the November chill to meet the megainfluencer. After witnessing the Hudamania firsthand, it's easy to imagine that she'll have the consumer backing to achieve her conglomerate ambition.

After all, they've ...

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