Kate Somerville Skincare has partnered with non-profit Plastic Oceans Foundation to show its commitment to reducing its use of plastic packaging.
The Unilever-owned prestige brand also hopes to raise awareness of the impact of single-use plastic on the environment, and achieve a “meaningful shift” in the way plastic is viewed as a throw-away product.
Founder Kate Somerville said: “Healing people’s skin every day came out of the goodness of my heart, but I realised that what I was creating may be harming the ocean. That broke the link for me.
“I was part of the problem and now we need to solve this problem. That’s what we’re going to do at Kate Somerville.
“We’re going to rethink plastic, but we’re also going to help our industry and the families around us rethink plastic.
“A big part of that effort comes through this partnership and support of the Plastic Oceans Foundation.”
Kate Somerville Skincare will immediately begin removing plastic from packaging of all kits, which are currently made of 50% plastic, and reduce non-essential single-use plastic in the Kate Somerville Skin Health Clinic.
The brand will join Unilever’s pledge to use 100% recycled packaging by 2022.
