L’Oréal's Thayers unveils Gen Z rebrand with ‘WTF Is A Toner?’ pop-up

By Amanda Pauley | 1-Aug-2023
Skin Care Marketing

The facial toner specialists and natural skin care brand will debut its new look at two pop-ups in London this month

You need to be a subscriber to read this article.
Click here to find out more.

L’Oréal's Thayers Natural Remedies has rebranded in a bid to win over Gen Z. 

The modernised redesign is a result of Gen Z driving sales for its best-selling product Witch Hazel Aloe Vera Formula Facial Toner, said Thayers. 

The new look includes

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Retail

Is there still money to be made in Christmas window displays?

Read more
In today’s digital world, do holiday windows still drive important sales for beauty brands over the festive period, or is the money better spent elsewhere?

Trending Articles

  1. Burberry taps Emma Mackey as face of new Goddess fragrance The Sex Education and Barbie star follows the likes of Adam Driver and Lily James as the Coty-licensed brand’s newest ambassador
  2. You need to be a subscriber to read this article.
    Click here to find out more.
    Beiersdorf’s plans to turn back the age clock: ‘Epigenetics is not set in stone’ Beiersdorf’s Dr Marc Winnefeld and Dr Elke Grönniger discuss the skin care specialist’s Skin Age Clock tech and its implications for NPD
  3. Nivea owner Beiersdorf sales top €2.5 billion in Q1 2023 La Prairie’s performance lagged during the quarter despite the overall sales increase, with sales down 12% compared with last year
  4. Beiersdorf opens 'agile working' campus in Hamburg The 51,000sqm space includes a newly-built corporate headquarters
  5. Edgewell launches Schick Intuition art competition for emerging talent The winner will receive a $10,000 tuition grant and the chance to be featured on Schick Intuition packaging in Dollar General stores

Upcoming event

Cosmoprof India Mumbai

7-9 December 2023 | Jio World Convention Centre See all

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Retail

Is there still money to be made in Christmas window displays?

In today’s digital world, do holiday windows still drive important sales for beauty brands over the festive period, or is the money better spent elsewhere?
You need to be a subscriber to read this article.
Click here to find out more.
Skin Care

How YSL Beauty is using social media to save lives

The brand’s new digital series Mistaken for Love highlights the nine key warning signs of intimate partner violence
Skin Care

Black Friday: La Roche-Posay, Deciem, FFS Beauty shun Black Friday sales frenzy

The L’Oréal-owned skin care brand follows the likes of Deciem in shutting down its website during the busy shopping period
Skin Care

CeraVe opens first-ever UK pop-up

The L'Oréal-owned skin care brand is encouraging shoppers to go back to school with the London event
Skin Care

L’Oréal sells organic beauty brand Sanoflore for undisclosed sum

Investment fund Ekkio Capital and Sergio Calandri, the founder of Inula Group, have acquired the brand from the French beauty giant
Sustainability

L’Oréal opens new ‘purpose-built’ UK headquarters in London’s White City

The French beauty group has relocated its 1,000-plus London workforce to a new free-flowing, sustainable and energy efficient building
You need to be a subscriber to read this article.
Click here to find out more.
Marketing

Career advice: How I became General Manager of L'Oréal Paris UK

In partnership with CEW UK, Caroline O’Neill shares her career journey from graduate scheme to General Manager at the world leading beauty brand
Subscribe now