Lotus Herbals has acquired a 20% stake in Yogic Secrets, a nutraceutical and health supplement brand.
The Indian beauty conglomerate’s strategic funding will scale up Yogic Secrets' operations in India and expand the brand into the US, UK and Australian markets.
Yogic Secrets has a range of research-based nutraceuticals that support health and wellbeing.
This is Lotus Herbals’ fifth investment in an emerging brand in the beauty and wellness space since the onset of the coronavirus pandemic.
“The growth in the herbal segment is exponential and shall contribute to about 30% of the nutraceuticals supplements market in India in the coming future,” said Nitin Passi, Chairman and Managing Director of Lotus Herbals.
“Given people's growing interest and affinity towards natural and alternative options, we believe that research-based nutraceuticals are a tremendous opportunity globally.
“We trust Yogic Secrets’ highly differentiated product portfolio, which amalgamates the best of tradition and science, much like our beauty and wellness ethics.”
Dr Anil Khandelwal, Founder and Managing Director of Yogic Secrets, said the partnership will “catapult us towards our vision to provide preventive, palliative and curative health care”.
The purchase is part of Lotus Herbals’ plan to strengthen its position in the beauty space.
The company invested in ‘clean’ beauty marketplace Vanity Wagon and acquired a 25% stake in direct-to-consumer brand Conscious Chemist this year.
It also acquired a 32% stake in Fixderma India Pvt in 2021 and invested in luxury Ayurvedic brand SoulTree in 2020.
