Lush chooses Italy for launch of first-ever ‘Naked’ shop

Published: 6-Jun-2018
Packaging Sustainability Retail

The Milan store is described as “a new experiment for the brand” and will stock products completely free of packaging

You need to be a subscriber to read this article.
Click here to find out more.

Lush has unveiled its first ever ‘Naked’ store on Via Torino in Milan, Italy, which only stocks products that do not use any packaging.

The debut was timed to coincide with

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.
  • Companies:
  • Lush Cosmetics
See more

You may also like

Retail

Planet or pop-up? How beauty brands should reimagine single-use stores

Read more
Beauty brands need to be the driving force behind developing sustainable pop-ups and experimental retail activations, writes Louise Whitbread

Trending Articles

  1. H&M Beauty to open first Swedish flagship stores Both stores will carry the fashion retailer’s full line of make-up, skin care and body care, with MAC Cosmetics and e.l.f. beauty joining the product roster
  2. You need to be a subscriber to read this article.
    Click here to find out more.
    Meet the new designs leading beauty’s tottle bounceback Hybrid formulas and the nomad trend have positioned the bottle-meets-tube packaging solution, the tottle, as beauty’s pack of choice for 2024
  3. Rihanna’s Fenty Hair takes up residency at Selfridges Corner Shop The singer is marking her hair care line’s retail launch at the UK department store with an exclusive pop-up featuring consultations and styling
  4. Virospack will be showcased at Luxe Pack Monaco Join virospac to connect with the world’s top premium packaging manufacturers on September 30th, October 1st, and 2nd
  5. You need to be a subscriber to read this article.
    Click here to find out more.
    What’s behind beauty’s innovation drought? With Mintel reporting that beauty innovation has hit a ten year low, Cosmetics Business looks into the reasons behind beauty’s reliance on ‘renovations’

Upcoming event

PCD London, part of London Packaging Week

11-12 September 2024 | London See all

You may also like

Retail

Planet or pop-up? How beauty brands should reimagine single-use stores

Beauty brands need to be the driving force behind developing sustainable pop-ups and experimental retail activations, writes Louise Whitbread
You need to be a subscriber to read this article.
Click here to find out more.
Fragrance

Lush opens standalone fragrance concept shop in London

The Perfume Library in Soho is the beauty brand’s latest retail space, offering visitors a chance to see its new fragrance collection before anyone else
Manufacturing

Lush Cosmetics teams up with Dubai composting start-up

The Waste Lab, which transforms food scraps into compost, will make use of Lush UAE’s fresh fruit, vegetable and herb waste
Retail

Lush unveils Shrek-inspired pop-up to celebrate new collaboration

The ethical beauty brand’s activation in London, UK, celebrates its new limited edition collection based on characters from the hit DreamWorks franchise
Retail

Lush projected to spend £11 million on UK shops in FY23

The ethical brand opened its largest shop in Scotland in Glasgow this month
You need to be a subscriber to read this article.
Click here to find out more.
Hair Care

Lush to open first-ever eco-friendly hair salon

The UK cosmetic retailer’s HairLab salon in Brighton opens on 2 December, promising a natural and zero-waste hairdressing experience
You need to be a subscriber to read this article.
Click here to find out more.
Retail

2023’s boycott Black Friday movement is the most hardcore yet

Lush and Tropic are among the companies taking an anti-consumerist stance this year
Subscribe now