Lush set to expand into floristry in time for Valentine's Day

The ethical and cruelty-free brand has also released a number of eyebrow raising products

Lush is putting its ethical stamp on classic Valentine’s Day gifts. This year, the British cosmetics brand has unveiled its first flower pop-up shop.

Open for one week only across Valentine’s Day, shoppers at Lush’s flagship store on Oxford Street, London, can purchase a bouquet of seasonal, local, traceable and responsibly packaged flowers.

Lush tested out a floral stand concept as its annual Showcase in September 2018, but it has tipped that consumers can expect to see more Lush-branded florists popping up throughout other stores.

To coincide with Valentine’s Day a range of tongue-in-cheek bath bombs that aim to put a smile on users’ faces.

From £3.95, the new range includes peach (or buttocks) icons and the Set Me Free Baby is shaped as the aubergine emoji that “will shoot green and blue foam from both ends”.


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