Lush set to expand into floristry in time for Valentine's Day


The ethical and cruelty-free brand has also released a number of eyebrow raising products

Lush set to expand into floristry in time for Valentine's Day

Lush is putting its ethical stamp on classic Valentine’s Day gifts. This year, the British cosmetics brand has unveiled its first flower pop-up shop.

Open for one week only across Valentine’s Day, shoppers at Lush’s flagship store on Oxford Street, London, can purchase a bouquet of seasonal, local, traceable and responsibly packaged flowers.

Lush tested out a floral stand concept as its annual Showcase in September 2018, but it has tipped that consumers can expect to see more Lush-branded florists popping up throughout other stores.

To coincide with Valentine’s Day a range of tongue-in-cheek bath bombs that aim to put a smile on users’ faces.

Sign up for your free email newsletter

From £3.95, the new range includes peach (or buttocks) icons and the Set Me Free Baby is shaped as the aubergine emoji that “will shoot green and blue foam from both ends”.

Like this story? For the latest in beauty trends, product launches and retail strategy, subscribe to Pure Beauty Magazine. For more information click here