Cosmetics company Lush has caused a stir on social media with its latest Valentine’s Day campaign, released in North America.
The campaign features two same-sex couples enjoying a bath together using Lush products.
In a statement shared with Cosmetics Business, Lush commented: “At Lush we believe that love transcends gender.
“We set out to do one thing when creating our Valentine’s Day visuals, we wanted to capture love between two people and we believe that’s what we have done here.
“The fact that our loyal and loving fans are starting their own conversations using our visuals and #loveislove absolutely warms our hearts.”
Lush shared the images on social media and attracted many positive comments from consumers.
Thank you @LushLtd for including #LGBT in #adverts without depicting us as clichés, but as people#gay #homophobia #Advertising #lush pic.twitter.com/eWNHsx4nJ7
— Wesley Marx (@WesleyMarxV) January 21, 2017
These queer ads from @lushcosmetics for Valentine's has me 😭😭❤❤🌈🌈🌈 pic.twitter.com/buyKgIISi3
— Eliel Cruz-Lopez (@elielcruz) January 19, 2017
