Lush’s same-sex couples Valentine’s Day campaign warms hearts

Brand behind colourful bathroom products has released two campaign images showing same-sex couples sharing a bath together

Cosmetics company Lush has caused a stir on social media with its latest Valentine’s Day campaign, released in North America.

The campaign features two same-sex couples enjoying a bath together using Lush products.

In a statement shared with Cosmetics Business, Lush commented: “At Lush we believe that love transcends gender.

“We set out to do one thing when creating our Valentine’s Day visuals, we wanted to capture love between two people and we believe that’s what we have done here.

“The fact that our loyal and loving fans are starting their own conversations using our visuals and #loveislove absolutely warms our hearts.”

Lush shared the images on social media and attracted many positive comments from consumers.

Big tubs - they do exist! #bathgoals #loveislove 🛁

A photo posted by Lush Cosmetics North America (@lushcosmetics) on

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