Marc Jacobs Beauty sued over 'Eye-conic' trademark infringement

By Alessandro Carrara 10-Jan-2023

Retail

Sephora, Walmart, Neiman Marcus Group and Nordstrom have also been named as defendants in the lawsuit

Marc Jacobs was founded in 1984

Marc Jacobs Beauty’s incubator Kendo Holdings has been sued over alleged trademark infringement by Korean skin care brand Amarte.

The case states the use of 'Eye-Conic' for a Marc Jacobs eyeshadow palette is “confusingly similar” to the brand’s 'Eyeconic' anti-wrinkle topical cream.

The seven-shade Eye-Conic Multi-Finish Eyeshadow Palette from the LVMH-owned brand was released in 2017, with packaging inspired by the rear view mirror in cars.

Amarte’s Eyeconic Eye Cream, meanwhile, launched into the US market in 2013 and is designed to target wrinkles with enhanced-stability retinol.

Sephora, Walmart, Neiman Marcus Group and Nordstrom have also been named as defendants.

The retailers have been accused of promoting and selling the allegedly trademarked product.

The lawsuit was filed with the California Northern District Court.

Amarte was founded in Korea in 1994 as a skin care initiative within a dermatology clinic.

The brand then partnered with US dermatologist Dr Craig Kraffert in 2006.

Kraffert worked with Amarte to create a range of skin care products targeting the American luxury skin care market.

The range is sold on amarteskincare.co and Kraffert’s website dermstore.com.

Cosmetics Business has reached out to Kendo Holdings and Marc Jacobs for comment.