Material Girl by Madonna adds Body Mist collection to product line

By Becky Bargh | Published: 4-Apr-2018

The brand is a joint venture by talent manager Guy Oseary, Inconix Brand Group and the ‘Queen of Pop’

Madonna’s beauty brand, Material Girl, has launched a new range of body mists.

The collection includes nine fragrances, five of which are available exclusively at Superdrug: Beach Babe, Fierce, A Flamingo In A Flock, You Can’t Swim With Us and Face Palm.

Meanwhile, the other four scents are stocked at Boots: Wild One, Turn Up The Heat, Beach Please and Look Hot Keep Cool.

“We have seen rapidly increasing consumers interest in our brands targeting the millennial audience,” said Daisy Laramy-Binks, VP of Brand Operations, Iconix Europe, the brand’s management company.

“These consumers know what they want, have an appetite for new products and are open-minded to trying new brand offerings.

In order to create the line, Iconix Europe collaborated with UK-based Corsair Toiletries - which specialises in the design, manufacture and sale of licensed branded fragrances - in a multi-license agreement covering Europe, which will see the brand expand further in the health and beaut category.

Laramy-Binks continued: “Corsair is an expert in the health and beauty sector and they are the perfect partner for us to develop the Material Girl offering within the fast-paced health and beauty sector.”

Material Girl recently partnered with 22 year-old American actress Serayah, best known for her appearance in hit TV show Empire as Tiana Brown, as the brand’s muse.

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