NARS' Holiday 2018 has landed and it's pretty in punk

The make-up brand is taking an unconventional approach to the festive season, celebrating the 1970s movement with a studded advent calendar

The new cheek palette from NARS' winter collection

NARS’ limited edition Holiday 2018 (from £15) season is pretty punk.

To celebrate the 1970s anti-establishment movement, the collection uses studded packaging to reflect the motif seen across punk jewellery, jackets and shoes.

Francois Nars, founder and Creative Director of the eponymous brand, said: “I find inspiration in so many places – especially the eras of the past.

“I have always loved the fashion and beauty of the 1970s; it was bold, edgy and most of all rebellious.”


More on NARS:


Uncensored Advent Calendar

Available from October, the range includes the Uncensored Advent Calendar featuring the entire collection – and then some.

Meanwhile, the Riot Velvet Matte Lip Pencil Set is four-piece collection housed in a safety pin make-up bag.

“I admire the edgy beauty of the 1970s,” Nars added. “The dark, mysterious eye; porcelain skin; studs and piercings – the artistry was unlike anything we had seen before.”

NARS frequently avoids traditional festive inspiration in its Christmas collection.

Last year, the Shiseido-owned make-up brand was inspired by surrealist photographer Man Ray.


Like this story? For the latest in beauty trends, product launches and retail strategy, subscribe to Pure Beauty Magazine. For more information click here

Companies