Cosmetics Business picks: 10 of beauty’s best new launches

Fresh fragrances from Kylie Cosmetics, LED innovation from Shark Beauty and a collectable crossover from Dr. PawPaw and Squishmallows are amongst this week’s biggest beauty launches

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The weather is continuing to heat up, as do the new beauty launches landing online and in stores this summer.

Technology continues to advance as Shark Beauty introduces the next iteration of its LED mask offering, while topical skin care sees new launches land from Dermatica.

Summer scents have landed from Kylie Jenner’s Kylie Cosmetics, which introduces a new three-part fragrance collection, and Viktor & Rolf takes inspiration from sweet treats, launching a trio of gourmand-inspired perfumes.

Meanwhile, a new make-up launch from Tarte Cosmetics sees the scalpel swapped for a contour stick for snatched skin, while Kiko Milano leans into the matte make-up revival with a limited-edition collection.

Read on to discover this week’s best new beauty launches…

Shark Beauty

Cosmetics Business picks: 10 of beauty’s best new launches

New from Shark Beauty is CryoGlow Plus LED mask – a new iteration of its LED mask with under-eye cooling and wider coverage LED to combat anti-ageing and blemish repair.

The mask features four dermatologist-inspired routines to tackle fine lines, firmness, blemishes and uneven skin tone.

Created with red, blue and deep infrared lights, iQLED technology delivers 120% improved LED coverage around crow’s feet and lip lines, with enhanced battery performance.

Available in two colourways: Pastel Berry and Pastel Dusk.

£339.99, sharkninja.com

Kylie Cosmetics

Cosmetics Business picks: 10 of beauty’s best new launches

Kylie Jenner’s Kylie Cosmetics expands its fragrance offering with the introduction of the Mood Stones collection.

The trio of fragrances, launching in 5

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