Natural and organic beauty soars in Germany

The market saw more than a million new customers in 2018

The natural and organic cosmetics market in Germany gained more than a million new customers in 2018, according to market researcher Naturkosmetik Konzepte, bucking the trend for the German cosmetics industry as a whole.

Sales of naturals reached €1.26bn in 2018, a rise of 5.9%, and although most are still bought in the pharmacy channel, online sales are also increasing. 

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