Nivea named backstage beauty partner for The Voice UK

By Becky Bargh 18-Jan-2018

For the second consecutive year the skin care brand will be on hand to offer insight, advice and tips on how to create stand-out looks from the ITV talent show

Nivea has been announced as this year’s official backstage care partner with The Voice UK for the second year running.

The Beiersdorf-owned skin care brand’s team will be on hand to offer advice and tips on how to recreate the beauty looks from the ITV talent shows contestants.

Nivea will work with London-based hair and make-up artist, Elizabeth Rita, and make-up artist, Lauren Murphy, who has worked with retail clients such as Topshop, Oasis, Karen Miller and Warehouse.

Beauty blogger Roxxsaurus will also be joining the duo, uploading looks to her social media channels so that consumers can try them at home.

Patrick Hoven, Marketing Director Northern Europe, Beiersdorf UK, said: “With over 130 years of expertise in caring for skin, Nivea understands the importance of effective cleansing, both in day-to-day life in more high-pressured situations.

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“That’s why we’re thrilled to be working with Elizabeth Rita and Lauren Murphy to showcase why Nivea is loved by make-up artists.”

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